To create a celebrity campaign around the brand’s flagship product
Humpy Farms, an esteemed A2 and organic food product brand based in India, has quickly gained recognition and secured substantial investments following its remarkable appearance on Shark Tank India Season 1. With a primary focus on delivering premium organic A2 milk and Ghee, Humpy Farms has positioned itself as a trusted provider of high-quality, sustainable food products.
In an effort to further establish their flagship product, Vedic Bilona Ghee, as the go-to choice for health-conscious consumers, Humpy Farms sought to embark on an impactful marketing campaign. The client’s main objective was to leverage the power of celebrity endorsements to increase brand visibility, drive traction, and foster meaningful engagement with their target audience.
Campaign Strategy, Optimization, and Execution
To effectively align Humpy Farms’ goals with their target market’s preferences, we developed a comprehensive campaign strategy centred around the celebrity duo of Ranbir Kapoor and Shraddha Kapoor, who were also featured in the movie “Tu Jhoothi Main Makkaar.” Leveraging the immense popularity and influence of these beloved stars, ID8 crafted a campaign that would resonate with consumers and generate substantial interest in Vedic Bilona Ghee. We also employed cutting-edge optimization techniques to ensure that the campaign resonated effectively across various digital platforms, maximizing reach and engagement.
Visibility Branding and Engagement
ID8’s execution of the celebrity campaign for Humpy Farms successfully bolstered the brand’s visibility and created a significant buzz among consumers. The strategic alignment of Ranbir and Shraddha with the product helped create a seamless brand integration, enhancing the perception of Vedic Bilona Ghee as a premium and trusted choice in the market.
— The campaign’s impact was evident in the remarkable traction and engagement it generated. Humpy Farms experienced a substantial increase in brand awareness, as the campaign reached millions of consumers through targeted social media promotions and strategic placements across digital channels. With the successful execution of the celebrity campaign, Humpy Farms solidified its position as a market leader in the A2 segment of the food industry in India.