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BFSI, Technology

Crafting engaging user journeys to minimize drop-offs and maximize engagement

Payswiff, a disruptive fintech company, redefines payment solutions for retail customers. Their objective? Creating seamless, interactive user journeys from acquisition to dispersal, minimizing drop-offs.
Payswiff faced the challenge of optimizing user journeys to drive maximum engagement. Minimizing drop-offs and boosting conversions were key. The user journeys from acquisition to dispersal needed to be more seamless and streamlined.

The Approach

Revamping Payswiff SET App
In our revamp of the Payswiff SET payment app, we prioritized user research to understand audience needs and concerns. Using design thinking methodology, we redesigned the UI with visually appealing elements for a personalized user experience. We incorporated gamification to increase engagement and user retention. The revamped app now caters to user preferences, offering an attractive interface, enjoyable gamified features, and robust security for a seamless payment experience.

Redefining Onboarding Experience
The redesigned app catapults you into a faster onboarding experience, all wrapped up in five simple steps. We infused it with gamification elements, where flags and markers adorn each stage conquered, ensuring a delightful and fun-filled path to financial empowerment.
Dashboard Designed for Convenience
Our redesigned interface combines modern UI/UX integration, putting user control at the forefront. Experience seamless navigation that simplifies your journey while highlighting core app functions. The UI is designed using a trendy minimalistic card-based approach that transforms your financial journey into an effortless and visually appealing experience.
Revolutionising Customer Engagement With Gamification
We turbocharged our app with thrilling gamification elements, from racing challenges to spins of the wheel. We created leadership boards to fuel the competitive spirit of our users. With opportunities to earn rewards with every transaction and unlock a world of benefits, we transformed the payment experience into an adventure that kept users hooked to the app.
— Collaboration between Payswiff and ID8 produced remarkable results. Seamless user journeys reduced drop-offs and boosted conversions. The BankNXT launch positioned Payswiff as a digital banking frontrunner. Digital customer acquisition, tutorial videos, and impactful marketing initiatives further fueled growth, establishing Payswiff as a fintech leader.