Through meticulous market research, we uncovered valuable insights and identified target segments for maximum impact. We craft a compelling brand positioning and tagline “Drive for More” that resonated with Dandera’s audience. Our comprehensive launch plan ensured a seamless roll-out of OUTA, a flagship offering from the house of Dandera Electric, aimed at captivating the market and driving unparalleled growth.
Dandera Ventures
Services
GTM Strategy, UI/UX design and development, Launch Event Conceptualisation, Social Media Campaign
Sector
Electric Mobility
Reinvesting Mobility With Sustainable Solutions
Dandera, an exceptional OEM, specializes in crafting state-of-the-art Electric Vehicles. Fueled by innovation and a passion for sophisticated design, they have proudly launched their first offering OTUA, India’s most advanced three-wheeler EV. By spearheading eco-friendly logistics in India, Dandera’s groundbreaking ‘Made in India’ EV combines consumer-centricity with ergonomic comfort and cost-effectiveness. Experience the future of mobility with Dandera’s cutting-edge EV solutions.
Our objective was to position Dandera as a leading player in the EV sector and execute a successful launch of their groundbreaking product, OUTA. This innovative three-wheeler EV was designed with the aim of revolutionizing last-mile delivery in the market.
- GTM Strategy
- UI/UX design and development
- Launch Event Conceptualisation
- Social Media Campaign
Results-driven positioning and go-to-market
Accelerating Success With A Winning GTM Strategy
Compelling Web Presence
Crafting the web presence for Dandera Electric, we merged innovation and design to create a captivating online experience. Our team combined cutting-edge technologies, intuitive user interfaces, and compelling visuals to showcase Dandera’s state-of-the-art electric vehicles. From seamless navigation to engaging content, we ensure a digital platform that reflects the brand’s excellence and drives user engagement.
Curating An Impressive Launch Event
We conceptualized the launch event for OUTA, curating an immersive and unforgettable experience. From designing captivating standees and brochures to creating a dynamic launch presentation and compelling videos, every collateral was crafted to leaving a lasting impression on the media and audience. Our goal was to ensure a memorable and impactful media launch that elevates the brand presence of OUTA and generates excitement for Dandera Electric.
Unleash The Power Of Outa With Drive For More Campaign
Showcasing the limitless possibilities with OUTA through the “Drive for More” campaign. Through captivating visuals and compelling messaging, we unveiled OUTA’s true essence on social media platforms. Our tagline resonates with adventure-seekers, emphasizing the brand’s commitment to pushing boundaries, delivering exceptional performance, and transforming the way you experience electric mobility.
— In a realm dominated by industry giants, Dandera was triumphant in positioning itself firmly as a cutting-edge force in the realm of EV mobility. The highly successful GTM launch of OUTA and Dandera was a remarkable achievement for the brand.
— The launch event of Dandera’s OTUA generated an unprecedented level of media interest and coverage, catapulting Dandera and OTUA into the spotlight. With the perfect blend of captivating visuals, engaging presentations, and an electric atmosphere, Dandera’s launch event became the talk of the town, leaving an indelible mark on the industry and beyond.