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Tri-ark Capital


Agency on board, GTM Strategy, Brand identity design, Logo design, Pitch decks, Social Media Management



Creating An Ecosystem To Accelerate The Ev Cargo Experience

Tri-Ark is a visionary brand dedicated to revolutionizing India’s cargo electric vehicle industry. With technology as our driving force, they aim to create a sustainable ecosystem where their partners thrive. Their mission is to empower three-wheeler cargo drivers with financial freedom and foster a culture of micro-entrepreneurship, promoting growth and prosperity in communities across the country.

ID8’s objective was to craft a distinctive brand identity for Triark, encompassing their core values and vision. Through a strategic GTM (Go-To-Market) strategy, to position Tri-Ark as a groundbreaking, sustainable technology solution that redefines the last-mile delivery ecosystem.

Results-driven positioning and go-to-market

Accelerating Success With A Winning GTM Strategy

Through meticulous market research, we uncovered valuable insights and identified target segments for maximum impact. We craft a compelling brand positioning and tagline “Drive for More” that resonated with Dandera’s audience. Our comprehensive launch plan ensured a seamless roll-out of OUTA, a flagship offering from the house of Dandera Electric, aimed at captivating the market and driving unparalleled growth.

Compelling Web Presence

Crafting the web presence for Dandera Electric, we merged innovation and design to create a captivating online experience. Our team combined cutting-edge technologies, intuitive user interfaces, and compelling visuals to showcase Dandera’s state-of-the-art electric vehicles. From seamless navigation to engaging content, we ensure a digital platform that reflects the brand’s excellence and drives user engagement.

Curating An Impressive Launch Event
We conceptualized the launch event for OUTA, curating an immersive and unforgettable experience. From designing captivating standees and brochures to creating a dynamic launch presentation and compelling videos, every collateral was crafted to leaving a lasting impression on the media and audience. Our goal was to ensure a memorable and impactful media launch that elevates the brand presence of OUTA and generates excitement for Dandera Electric.

Unleash The Power Of Outa With Drive For More Campaign

Showcasing the limitless possibilities with OUTA through the “Drive for More” campaign. Through captivating visuals and compelling messaging, we unveiled OUTA’s true essence on social media platforms. Our tagline resonates with adventure-seekers, emphasizing the brand’s commitment to pushing boundaries, delivering exceptional performance, and transforming the way you experience electric mobility.

— In a realm dominated by industry giants, Dandera was triumphant in positioning itself firmly as a cutting-edge force in the realm of EV mobility. The highly successful GTM launch of OUTA and Dandera was a remarkable achievement for the brand.

— The launch event of Dandera’s OTUA generated an unprecedented level of media interest and coverage, catapulting Dandera and OTUA into the spotlight. With the perfect blend of captivating visuals, engaging presentations, and an electric atmosphere, Dandera’s launch event became the talk of the town, leaving an indelible mark on the industry and beyond.